Greyforce Industries, founded in 1996 by Shri Anil Kumar Agrawal, has grown from an entrepreneurial venture into a multi-business corporation with interests in cement, food and beverages, coal, real estate, and apparel. Known for its commitment to quality and innovation, the company has built successful brands across various sectors.

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Toll Free- 1800 180 5505     customercare@greyforce.in

About us

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Who We Are

Founded in the year 1996, Greyforce Industries is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth and innovation. What started off as an entrepreneurial journey for Shri Anil Kumar Agrawal has today transformed into a Multi-Business Corporation with ventures in the Cement, Food and Beverages, Coal, Real Estate, and Apparel industry. The Group has always remained committed to creating premium quality products and has built successful brands across many categories. The product range from the Group has evolved magnificently over the years and its undeterred pursuit of ‘Quality & Innovation’ has given impetus to consumer loyalty and satisfaction.

Our ultimate aim is simple: to bring Attitude to the cook—whether at home or in professional kitchens—who pours their heart into creating meals that not only satisfy but truly delight and spark the appetite. Every cook seeks appreciation for their craft, for each dish is a reflection of their dedication. That's why we put in 101% effort to make Attitude Spices a staple in every kitchen, adding that perfect balance of seasoning, aroma, and flavor.

Salt may be essential, but without the rich complexity of spices, food loses its soul. At Attitude Spices , we strive to create that passion and excitement every diner craves, turning meals into experiences. We aim to be present in every kitchen, giving cooks the confidence to prepare meals infused with bold flavors and love.

Our production team ensures that every aspect of our spices—be it their piquancy, aroma, or flavor—is perfected. Our employees, who we consider our greatest assets, share our vision and work tirelessly to bring Attitude to the forefront of the spice market. With a dedicated R&D team excelling in innovation, we create products that stand out in the market.

At Attitude Spices , we aspire to become the leader in the spice industry, and we’re moving forward with the speed and determination needed to achieve that vision.

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Our Directors

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Shri Anil Kumar Agrawal

Director

Shri Anil Kumar Agrawal, serves as the Managing Director of Greyforce Industries Limited and several other companies within the Greyforce group. As a proactive leader, he is dedicated to achieving results and fostering a workplace culture centered on people and purpose.

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Mrs. Gazal Agrawal

Director

Mrs. Gazal Agrawal is a visionary entrepreneur in the ladies' apparel sector, celebrated for her keen eye for fashion and dedication to craftsmanship. With a focus on both traditional and modern designs, she has successfully built a brand that resonates with women across generations.

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Mr. Divyansh Agrawal

Director

Mr. Divyansh Agrawal, the third generation in the business, brings a fresh and dynamic perspective to Greyforce Industries Limited. A graduate of the prestigious London Business School, he is remarkably sharp with a strong focus on financial analysis and mathematics. Outside of his professional pursuits, he enjoys playing cricket, showcasing his love for the sport during his leisure time.

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Vision & Mission

Gratitude makes sense of our past, brings peace for today and creates a vision for tomorrow. To succeed in one mission, one must have single minded devotion to one’s goal. Every business or enterprise works with some specific missions. Some of them are:

  • Growth in terms of capital size
  • Expand more to capture customer’s audience
  • Cast an image to penetrative more into market.

Once, these 3 things get attached, any organization can build the road map with esteem vision and can align themselves accordingly. Spices is one of the oldest trades which exists since the past. Spices industry triggered attraction for various foreign Advent’s. This signifies how rich India is and how business hubs encashed huge profits in spices. Attitude Spices has created this road map to success since the establishment.We are excited to share that we are making rapid progress, and there's no slowing down. Our mission and vision are constantly evolving, and our journey toward becoming a leading Spices Giant is far from over. With relentless determination, we will push forward, working as if there’s no tomorrow, and overcoming any obstacles that stand in the way of our success and glory.

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10

Years of experience in this field

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Research & Development

The Research & Development facility being set up at Attitude will apply latest scientific methods for testing and compliance with stringent quality control measures throughout the production process, right from raw material sourcing till delivery. A new product is incorporated only after thorough testing and trials, so as to ensure that only the best is introduced in the market.

Our core focus in R&D will enable us to come up with food solutions that delights food lovers across the world that are 100% Natural.

Our Quality

Quality is what a product can do for a customer.

Product quality is also how well the product does what it’s supposed to do, and how well it holds up over time. Some consumers view quality as a price point while others appreciate a product because it’s “greener.” Trying to humanize a company can help the customers connect with a brand in a deeper way. Testing products on potential customers or a market research group can help produce a great product. Most people in these groups will give brutally honest opinions, and these are something a company can use to boost the quality of their product. One dimension of quality is how a product looks, feels, sounds tastes or smells.

When the same product has the authenticity of hold tags of Standards, this creates a must-buy effect in the minds of the customer. Same is applied with us as we hold the tag of purity and up to the mark standards from the apex of FMCG by FSSAI (Food and Security Standards Authority of India). We have found ourselves with remarkable benchmarks of ISO 9001: 2008 and ISO 22000:2005.

The quality of our products has been our topmost concern since the very start of our company. Our customers’ happy faces are the only thing we really work for and over the years millions of our customers have kept their trust in the quality of our products. For our ground spices, we make sure that we get the finest of raw materials and process them in such a way so as to lock all the flavour and aroma in each packet. Our blended spices are constantly tested and improved by a group of experienced individuals to make sure you get the perfect blend of spices and make a finger-licking good dish. Attitude Masale provides fine quality and full flavour in all its productions.